SHAYALI CHOUDHURY
Content Writing. Ghostwriting. Marketing. Branding
BIO
I come from the land of storytelling. India is home to the oldest scriptures in the world and most of my formative education has been through them. Staying true to my roots, I developed a predilection for the art of storytelling from very early on in life. My tryst with writing dates back to preschool days when I would spend hours scribbling with a slate and chalk. Growing up, I knew a good communicator is what I want to be, through scripting, storytelling, and visual art. My superpower lies in finding 'art' in everything, which drove me to start photography (which I someday want to master).
On the professional front, I have spent over a decade as a journalist, content writer, and communications manager in India before moving to France pour 'une vie française'. I love being a digital nomad and swear by Yoga, trekking, and travelling. I have summitted two of the highest Himalayan Peaks in Eastern and Northern India and someday want to scale Mount Kilimanjaro and Mount Fuji.
You can call me an environmental warrior and I champion the cause of sustainable development. I love meeting people and lending an ear to their narratives; know-its-alls are my pet peeve. Who doesn't enjoy being a polyglot! I am a native English and Hindi speaker, Bengali is my 'langue maternelle'. Assamese is the language of the place I grew up in. Not knowing which would be a shame! I have working proficiency in French. Basic Español is what would survive me when I backpack through Spain and South America.
When not working, you will find me travelling, reading Indian mythology or thriller, busy learning a new language or making a craft.
If you like to know more about me, feel free to connect. I would love to speak with you.
PROFESSIONAL HISTORY
The journey so far
July 2022-December 2022
CORPORATE COMMUNICATIONS MANAGER, ESTEE LAUDER COMPANIES
In the brief stint with the prestige beauty house, I successfully led the company's annual CSR campaign- The Breast Cancer Campaign in EMEA and ELC EMEA's Annual Flipbook. I channelized corporate communications strategies within the powerhouse of brands, functions, and markets of the EMEA region. The role included preparation of high-touch internal and employee experience communication, external, leadership, and crisis communication, with special attention to social impact and sustainability.
January 2022-June 2022
MARKETING & COMMUNICATIONS TRAINEE, CYPHEME, SAS
My responsibilities entailed preparing B2B content for different digital mediums on anticounterfeiting. I also provided support in the sales calls, Lead Nurturing, and Logistic Management
March 2019 - December 2021
SENIOR COMMUNICATIONS MANAGER
Working with TSD Corp I have taken care of all communications for the projects MP MyGov, a citizen participation platform by the Government of India (GOI), Khadi & Village Industries Commission, and Great Place to Work, India chapter. I prepared editorial calendars and weekly reports. I developed and implemented communication strategies, planned and managed marketing materials' design and production, and coordinated with different stakeholders.
February 2017 - January 2019
COMMUNICATIONS MANAGER, WARROOM ONE
Having worked as a Communications Manager, I generated and curated content and all communication materials for Shivraj Singh Chouhan, the Chief Minister of the second largest state of India. I have assisted in the organisation of several international events like Friends of MP Conclave, Exportech, MP Global Summit etc
December 2015-April 2016
SENIOR REPORTER, DAINIK BHASKAR POST
As the in charge of the lifestyle and entertainment page of the newspaper, I mentored interns, produced lifestyle stories, designed pages, coordinated with other teams, graphic designers, and photo journalists
July 2011- December 2015
STAFF REPORTER, HINDUSTAN TIMES
Monitoring the entertainment pullout HT City for Bhopal, Indore, Rajasthan, and Jharkhand edition remained my core responsibility. I reported, generated articles on lifestyle and entertainment, and designed pages for the entertainment supplement of the premier newspaper brand in India. I have also managed content production for digital platforms
EDUCATION
My Schooling
September 2020-September 2021
MBA IN LUXURY BRAND MANAGEMENT,
MSC IN MARKETING & COMMERCIAL STRATEGY
INSEEC MSc & MBA , Bordeaux, France
July 2009-June 2011
MASTERS IN JOURNALISM
SKILLS
Knowledge & Expertise
COMMUNICATIONS
Advanced
WRITING
Advanced
PHOTOGRAPHY & DESIGNING
Intermediate
BRANDING
Intermediate
“In every life there is a moment – an event or a realization – that changes that life irrevocably. If the change is to be a happy one, one must be able to recognize the moment and seize it without delay.”