Brand Management & Marketing Projects
Feel free to read through some of the projects undertaken as a part of Luxury Brand Management
01
Consumer Behaviour
Brand- Rolls Royce
Model- Phantom
As a part of the project, I had to choose a luxury brand and one of its model and mentioning my understanding of the consumer behaviour for the model
02
International Luxury Management
Brand-Mauboussin
The project included a deep analysis of the French jewellery brand and four other competitor brands. It entailed understanding the brand universe and suggesting strategies to revive the lost sheen of the brand and also included the preparing of a Press Release that would be shared with the media to inform of the new brand strategies
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03
Art Auction
I was hypothetically working with an Art Auction House and was given 500000 euros to purchase a painting and a lithograph. I had to choose my purchase and justice it.
04
Luxury Cosmetics
It was fun designing an innovative cosmetic brand. We chose to start stick-on 3D cosmetic exclusively for people who do not have time for makeup
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05
Supply Chain Management
Hermès was my first brush with a high-end luxury brand and also my first college assignment. We had to do an in-depth analysis of the brand and answer, "If you were the CEO of the group what would you do differently to continue to get double-digit growth in terms of marketing, operation & supply chain
06
Photoshop
Working in Adobe Photoshop is always a favourite thing to do and nothing better than getting an opportunity to design perfume package and creating the packaging of a cosmetic brand for college project
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Digital Marketing
The project needed to dive deeper into the world of the Luxury Jewellery brands and suggest digital recommendation for it.
06
Luxury Accessories
In the project, we had to create a luxury watch brand and launch three products of it, while keeping in mind its branding and promotional activities
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